Our user discovery phase involved stakeholder interviews, observational studies, and journey mapping. This approach allowed us to gain a deep understanding of the users' workflows, pain points, and specific requirements.
Key Insights:
- Manual Data Entry: Aircraft controllers spent a significant amount of time on repetitive data entry, leading to errors and inefficiencies.
- Lack of System Integration: The lack of visibility between systems forced users to check multiple platforms to see all available options, resulting in delays.
- Tool Switching: Controllers had to use several different tools to complete a single order request, which was time-consuming and frustrating.