Also Organics
E-commerce site for Also Organics.
Client
Also Organics
Year
2019
Role
UX Designer
Also Organics creates personal wellness products with the finest, full-spectrum, whole-plant CBD (and CBG) made from 100% organic, American-grown hemp. Our team designed an e-commerce site to help the brand stand out in a saturated market by addressing common misconceptions about CBD and appealing to all consumers, not just younger demographics as is typical in the industry. By providing educational resources and inclusive branding, we aimed to educate consumers of all ages on the many health benefits of CBD.
Challenge
Since the passing of the Agriculture Improvement Act of 2018, permitting the sale of CBD products, the market has been booming with new lines from small wellness boutiques, to celebrity product lines, grocery store and even gas station chains. The sudden surge in new products, made it challenging for new companies to break into the space and establish their brand among the competition.
Solution
To create a website that was in inclusive to all potential customers, and offered extensive data research into the many health benefits of CBD.
Discovery + User Research
Mapping it out
We started by first mapping out the sites structure, focusing on the e-commerce site as well as campaign landing pages for future product launches.
Framing the site
We then moved in to creating low-fidelity wireframes to establish each sections structure.
Execution
The final product
The final high fidelity prototypes relied heavily on bright colors, active lifestyle photography and CTA's that made it easy for the user to peruse the sites products, take a personalized product quiz or learn more about the health benefits of CBD.
Shop
A filter that let users search products based on potency and audience (adult, kids or pets), and a quick add feature that let users quickly add products to their cart without leaving the page.
Finding the Right CBD is as Easy as 1, 2, 3
To help customers navigate our product offerings we created a simple quiz to help suggest the right product based on their needs.
Responsive and global elements
